This post originally appeared in Inc. Buzzing about which new startups will prosper and which will flop is a favorite pastime in Silicon Valley. But a new company's prospects aren't based on just what the company creates, says Stanford professor Lindred Greer . They're also based on the people creating it and, more important, how they treat one another. "Startup success is as much about managing the people as it is about creating the product," says Greer, an organizational behavior professor at Stanford Graduate School of Business. Based on her research on entrepreneurship and team dynamics, Greer will teach a new course at Stanford GSB this spring focusing on the unique team-dynamic challenges faced by early-stage startups. In a recent interview, she offered tips for managing startup teams. Be Aware of Culture in Early Stage Startups The culture of early stage startups forms the backbone of the culture the company will have in later years. Therefor...
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